This year, according to eMarketer, will be one billion people worldwide have access to the Internet and nearly 250 million households broadband. Although Asia accounts for 56 percent of the world’s population but only 10 percent access the Internet today. With the rapid economic development of Asian countries, this figure will increase significantly over the coming years. This omnipresence of the Internet is forcing companies on the Internet as a distribution channel and to adopt aggressive marketing. Many companies have Internet technologies to their business processes and benefit enormously critical adopted to rationalize it.
Import Export Company no difference! Most import-export companies use the Internet to customers, new markets, increase research competitors, new products and evaluate country opportunities. However, many of these companies still slow in the implementation of e-business functions in their daily activities, and therefore do not collect the real value of the use of the Internet. Trading companies – those that do not always shops online – follow the example of their colleagues should adopt and retail e-commerce strategies
.
A recent study conducted by Forrester Research, retail expected to increase by 20 percent to 211.4 billion U.S. dollars – an increase of two times three years ago. Whether you export or import business, which makes no difference, by means of electronic commerce and the addition of some basic features of e-business on your website, you can also enjoy this trend.
electronic commerce is the process of selling products online. There are two different segments of electronic commerce – Business to Business and Business to Consumer. Retailers are mostly involved in B2C and import-export traders are often in the B2B sector. Therefore, you should find that e-commerce components, you may need to hang in your website to your specific business process. In general, all e-commerce sites, a combination of some of the characteristics of the task:
• An electronic catalog, so that buyers can by the products that you
• Product specifications, technical and delivery information are detailed
• A feature you can send quote request online
(RFQ)
• Control of product development – usually a Cart
• Ability to show
• Send a notification when a new product added to the catalog that was requested by a potential buyer
• At least one mode of payment. For small jobs, you need a merchant account.
• Order of transmission capacity. Buyers must be able to PO for the products easily accessible or send the agreements already negotiated with you.
• billing system should automatically generate invoices
Once you implement these features, there is virtually no geographical restriction on where you sell your products. If you are an export company, you can translate your e-commerce site in the language of your audience. This gives you extra capacity for your company sales.
benefits of e-commerce
revenue increase : The implementation of eCommerce you to open a new distribution channel. A study may show that an e-commerce strategy well prepared sales by only 10 percent more time in the first six months of implementation. It is possible that the size of orders per customer and with features such as e-commerce eCatalog reservation service, system status for viewing and the ability to offer products increase.
broadening the customer base : Depending on the load of your website, you can acquire customers from all over the world. You are no longer limited to a geographical area.
Reach
niche market segment : You can access your e-commerce site through the axis to a specific market segment with the help of the Internet start.
lower operating costs : Your e-commerce site to eliminate or reduce workloads of sales and support force. Internet marketing is much cheaper than in the offline world. You can also benefit from lower telecommunication costs, losses benefit from document errors, inventory and sales management costs. This is a direct impact on your bottom line.
best customer service : The ability to key information, real-time interaction with customers and the customer relationship management capabilities to better serve your customers and increase customer loyalty offer.
Improve your Image : A well-managed, robust e-commerce website and friendly enhances the positive image of a company.
Are you ready for electronic commerce?
Before implementing an e-business plan, you need to know that the exporter or importer, as it is profitable for you right now? Go up to receive the benefits listed above? Do clients receive another location of your new service channel? What is the importance of product specification describes your customers?
Every company, regardless of small or large, it is from an e-commerce website, there is no doubt that he will benefit greatly from e-commerce site. But the question is, are you prepared to commit enough time and money making success on your new business?
development of your eCommerce website
Depending on the e-commerce site you plan, build, it can be anywhere from three months to more than a year.
There are several ways to start an e-commerce site.
construction home : You should develop your eCommerce site in the house if you have extensive experience in this area. To build a successful e-commerce site, you need a team of experts in programming, design, writing and, most importantly, a project manager, the knowledge of your business model, technical mastery and sufficient experience so that the system time with the expected business functionalities developed.
Outsourcing : There is no doubt that outsourcing is more profitable and less time for most companies. The only thing is that the organization want to choose your site with care and professionalism to build.
Web with memories : If you are limited by time, or if you want to immediately take advantage of e-commerce website, you will receive by e-commerce service providers online. These web stores have all the necessary functions for a real e-commerce site. Some of them are also capable of Supply Chain Management and other leading automation capabilities. Check sites like Rusbiz.com.
Although the implementation
e-commerce strategy that you need to remember that e-commerce strengthens and complements your current business model, but the basics of your business remain the same. However, the e-commerce open with their innate nature hose new horizons for your business, with all the consequences of risk and return.